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When To Start Scaling?
The other day I had a conversation with three co-founders, for which we ran their first UA campaign for a newly released title. The game is actually close to my own interests and I enjoy playing it on weekends. Maybe it…
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Mobile Gaming Genre Insights: What’s Shaping Q1 2025
We took a close look at how mobile gaming changed in the first quarter of 2025 compared to last year. It’s clear the market is shifting, and not always in the ways you might expect. Overall, downloads dropped on bo…
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Why We Built the SCALE™ Framework
If you’re building a mobile game in a competitive category, you probably know the feeling: your team is deep in the weeds, tracking CPI, retention, ROAS — yet no one’s fully aligned on what’s working, what’s broken, or w…
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User Acquisition & Product Synergy for Game Success
For every studio – the collaboration between User Acquisition (UA) and Product is essential to achieve success. By aligning UA strategies with product development goals, studios can create games that identify potential i…
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Panel: How User Acquisition is Evolving in 2025
After recovering from the mandatory ‘first-conference-of-the-year-flu’, I finally had some time to write this blogpost. Last week I had the immense pleasure of hosting a panel discussion on the future of user acquisition…
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AI & UA: Stunning Statics With Midjourney
In the world of game marketing, visuals are everything. To captivate players and drive conversions, your game banners need to stand out. This guide will show you how to leverage AI tools like Midjourney to craft high-qua…
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